Soft on the skin. Sure in the fit.
Lingerie made by a Hyderabad family business for five decades. Cotton for every day, lace for the big days, and sizes from 30 to 48.
“Fall in love with me”


Julie Lisa Soft
Shop by what you need
Loved at our counter
The designs our customers ask for again and again.
Size guide
Find your size in one minute
Two measurements with a soft tape. We do the maths.
Why women come back to Julie
Fabric first
Cotton, hosiery, net and satin chosen for how they feel after a full day, not just in the box.
A fit that holds
Sizes from 30 to 48. Adjustable straps and firm underbands on our everyday styles.
Colours to choose from
Most designs come in five to seven colours, from skin and white to maroon and blue.
For shops and dealers
Stock Julie Lisa Soft in your shop
We have supplied retailers since 1975. Over 150 shops across Telangana and Karnataka order from us today.
- Minimum 6 pieces per order
- Cash and carry
- Karimnagar, Warangal, Mahabubnagar, Hyderabad, Secunderabad, Bengaluru, Bidar


Asked at our counter
What types of lingerie and clothing do you offer?
Julie Lisa Soft offers a range of women's lingerie, bras, panties, nightwear, women's clothing and kids' wear, with a focus on comfort, quality and everyday style.
How can I find the right size for me?
Please refer to the size chart on the product page before placing your order. If you need help choosing a size, our team will be happy to guide you.
What fabrics do you use in your products?
We use cotton, spun polyester, spandex and blended fabrics, depending on the product. You can check each product's details for its fabric.
Do you supply lingerie in bulk to retailers and wholesalers?
Yes. We welcome enquiries from retailers, wholesalers, distributors and other businesses. Please contact us to discuss availability, quantities and pricing.
How are orders packed, and can I return or exchange an item?
We pack orders carefully to protect them during delivery. Please read our returns policy, or contact our team, before placing your order.
Mallepally, Hyderabad
Visit our showroom
Try styles and colours in person, or pick up a wholesale order.
We speak Urdu, Hindi, Telugu and English.
- Address
- Julie Enterprises, Shop No. 11-3-716, Opp. Enam Tours and Travels, Near Badi Masjid, Mallepally, Hyderabad, Telangana 500001
- Hours
- Monday to Saturday 11:00–23:00 · Sunday 13:00–23:00
- Phone
- +91 85229 26746










